We promote the idea of a small base business knowing this idea is advantageous in these economic times because it can be started at a very low cost and on a part-time basis. Small business is also well suited to internet marketing because it can easily serve specialized niches, something that would have been more difficult prior to the internet revolution which began in the late 1990s. Adapting to change is crucial in business and particularly small business; not being tied to any bureaucratic inertia, it is typically easier to respond to the marketplace quickly. Small business proprietors tend to be intimate with their customers and clients which results in greater accountability and maturity.
Our aim is to encourage the growth of the small base business in our local communities, nationally, and internationally. Independence is another advantage of owning a small business. One survey of small business owners showed that 38% of those who left their jobs at other companies said their main reason for leaving was that they wanted to be their own bosses. Freedom to operate independently is a reward for small business owners. In addition, many people desire to make their own decisions, take their own risks, and reap the rewards of their efforts.
Our seminar approach is a tool to encourage the communication and networking among the small business community. By providing the tools and pushing collaboration through training, seminars, peer, and professional advisors.
Small businesses often face a variety of problems related to their size. A frequent cause of bankruptcy is undercapitalization. This is often a result of poor planning rather than economic conditions. Our aim is to bring professional services to those who have the drive and urge to go into business for themselves. We intend to serve them by providing the skills and professional techniques to prepare the records and documents they need to keep their ideas and business on track.
Ujamaa’s business is the development of our clients business.